Let’s be real—there’s no such thing as a one-size-fits-all hair product. Whether your strands are sleek and straight, bouncing with curls, or desperately thirsting for moisture, you deserve products that actually work. Welcome to your Hair Folder, where we break down the best haircare essentials by hair type and concern. Each pick is clean, high-quality, sustainably packaged, and beloved by users. So whether you're dealing with frizz, flatness, or breakage, we’ve got the best solutions.
DRY & DAMAGED HAIR
Briogeo Don’t Despair, Repair! Deep Conditioning Mask ($39)
This deep conditioning mask combines ingredients that are rich in moisture and protein—the building blocks of the hair shaft—to repair and transform dry, damaged, and over-processed hair. The decadently creamy formula is scientifically proven to reduce hair breakage in 10 minutes and strengthen hair up to 2x after three uses.
“Left my hair silky and revived without weighing it down!” – Taylor, Sephora reviewer
Olaplex No. 3 Hair Perfector($30)
Olaplex N°.3 is the complete bond builder to repair and strengthen hair at home by rebuilding all 3 hair bonds. Formulated for all hair types and all levels of hair health, this weekly treatment is key for your healthiest-looking hair.
“I’ve never had shinier, healthier hair in my life. Worth every penny.” – Lila, Ulta reviewer
Innersense Organic Beauty – Harmonic Treatment Oil ($70)
This multi-use elixir is packed with tamanu, jojoba, and evening primrose oil—a powerhouse blend that soothes the scalp, strengthens strands, and seals split ends. Tamanu oil is anti-inflammatory and helps heal scalp irritation, while jojoba mimics your hair’s natural oils, making it ideal for dry or damaged hair.
This made my hair feel SO soft and healthy after just one use. Plus, it smells like a spa.” – Hannah
CURLY HAIR
Davines This Is A Curl Building Serum for Curly Hair Types ($32)
Formulated with glycerin and rhodophycea extract, this serum enhances curl definition and elasticity while reducing frizz. It leaves curls soft, shiny, and resilient—even in humid conditions. Glycerin attracts moisture into the hair shaft, and rhodophycea (a red seaweed extract) strengthens curl structure.
“I like to keep my hair routine minimal, and this is one product I can’t live without. It’s truly my holy grail. A tiny amount goes a long way—one bottle lasts me 8 to 9 months, easily. It defines my curls beautifully without any crunch, and the best part? My curls stay intact and bouncy even the next day. I’ve never found anything else that works this well. I’ll never let this product go!” -The Splendid Shopper Team
Aveda Be Curly Advanced Curl Enhancer Cream ($36)
This plant-powered cream uses certified organic aloe, wheat protein, and sunflower seed oil to define curls, control frizz, and boost shine. Aloe and wheat protein expand when hair is wet and retract when dry—enhancing the natural curl pattern. Sunflower oil nourishes without buildup, making this perfect for daily styling. Bonus: it smells like a spa day.
“This has been my go-to for years. I've tried many other curl creams, and they mostly just weigh my hair down. This actually makes my hair curlier, and gives me better curl clumps when I use it on soaking wet hair.” -The Splendid Shopper Team
Denman Curly Hair Brush D3 ($22)
A cult-favorite for curl definition, the Denman D3 brush features seven rows of smooth, round-ended nylon pins that gently detangle while clumping curls for maximum definition. The anti-static rubber pad gives you tension and control, making it perfect for wet styling. Whether you’re finger-coiling or using the brush to sculpt ringlets, it delivers consistent, frizz-free results.
“Amazing for brushing out wet hair after shower and getting curl clumps. You can take out rows of the bristles if you want bigger clumps. Game changer!” - The Splendid Shopper Team
L'Oréal Professionnel Paris Curl Expression Moisturizing Shampoo ($41)
Designed specifically for curls and coils, this hydrating shampoo delivers a deep cleanse without stripping natural oils. Formulated with glycerin, urea H, and hibiscus seed extract, it locks in moisture while removing buildup. Glycerin attracts hydration to the hair shaft, urea helps soothe the scalp and maintain moisture levels, and hibiscus is packed with antioxidants to promote softness and shine. Expect your curls to feel clean, juicy, and ready to soak up styling products.
“When it comes to curly hair, creams and serums can only do so much—you need a great shampoo to lay the foundation. I’ve been using the L’Oréal Curl Expression Moisturizing Shampoo for over two years, and it’s hands-down the best. It leaves my hair soft, hydrated, and glowing. My curls feel thick, bouncy, and full of life every time I use it. Plus, the scent? Absolute heaven.” -The Splendid Shopper Team
STRAIGHT HAIR
Gisou Honey Infused Hair Oil ($46)
Made with Mirsalehi honey, which naturally retains moisture and adds shine, this oil also includes almond and coconut oils for softness. Honey acts as a humectant, pulling in hydration.
“This is the one product I pack for every trip. It makes me feel instantly put-together—even on day-three hair.” –The Splendid Shopper Team
OUAI Hair Thickening Spray($30)
Created by celebrity hairstylist Jen Atkin, this featherlight mist lifts flat roots and adds airy texture—no crunch or stiffness involved. Packed with panthenol (a pro-vitamin B5 that strengthens and protects) and volumizing polymers, it’s a game-changer for fine or straight strands. Plus, it smells like a dreamy Parisian vacation thanks to OUAI’s signature Rue St. Honoré scent.
“It gives my straight hair instant lift without making it sticky. It’s the ‘cool girl’ volume spray TikTok promised—and actually delivers.” – Mel, Sephora reviewer
Moroccanoil High Shine Gloss Mask ($30)
Straight hair lovers, this one’s a staple for restoring shine and smoothness without flattening your strands. Infused with argan oil, glycerin, and linseed extract, this rich yet fast-absorbing mask deeply hydrates while improving elasticity. Argan oil smooths flyaways and protects against environmental stress, making it perfect for sleek styles. Bonus: it smells insanely luxurious and only takes 5–7 minutes to work.
“I’ve used this for years—nothing makes my hair smoother or shinier. It’s my no-fail, Sunday reset mask.” – Ava, Sephora reviewer
No matter your hair type, your strands deserve a routine that honors them. Whether you’re repairing years of heat damage or learning to love your natural curls, these products are more than hype—they’re hair heroes backed by real users and rooted in conscious care. Bookmark this post, share it with your group chat, and don’t forget to follow us on IG for more Splendid Shopper–approved recs.
