These 5 viral perfumes are trending across TikTok and Instagram for all the right reasons. Sustainable, stylish, and totally splurge-worthy.

Phlur Missing Person

Phlur’s Missing Person became a viral sensation after influencers shared tearful, nostalgic first spritzes — it’s giving clean skin, warm hugs, and a soft embrace.

Created by Chriselle Lim, this scent is also cruelty-free and vegan.

Scent Profile: Musk, white floral, skin-like warmth

Why It's Viral: Emotional storytelling + minimalist bottle aesthetic

“Smells like the memory of someone you used to love.”

Glossier You Eau de Parfum

Glossier’s signature scent is having a viral comeback thanks to #PerfumeTok rediscovering its creamy, musky finish. It adapts to your skin chemistry, so it smells uniquely you. Plus, it’s cruelty-free and comes in a refillable glass bottle.

Scent Profile: Pink pepper, iris, ambrette seeds

Why It's Viral: Everyday wear meets minimalist girl era

“You, but better — warm, soft, and slightly addictive.”

Kayali Vanilla 28

Huda Beauty’s sister brand Kayali is slaying scent trends with this sultry, rich vanilla. Layer-friendly and bold, it’s loved for cozy girl aesthetics and spicy fall vibes year-round.

Scent Profile: Vanilla orchid, tonka, amber woods

Why It's Viral: Layering queen + perfect for IG flatlays

“Dessert in a bottle — sweet, sexy, and totally unforgettable.”

DedCool “Milk” Layering Fragrance

DedCool is redefining what genderless and sustainable scent means. Milk is made for layering or wearing solo, and it’s all over clean beauty TikTok. It’s also vegan, biodegradable, and packaged sustainably.

Scent Profile: Bergamot, white musk, amber

Why It's Viral: Clean girl meets cool girl + packaging goals

“Cool girl scent that’s clean, chic, and consciously created.”

DS & Durga “I Don’t Know What”

A fragrance enhancer designed to boost any other perfume or shine on its own. Loved for its niche status and Brooklyn-born vibes, DS & Durga’s unisex scent is popping up on

“Get Ready With Me” reels everywhere.

Scent Profile: Iso E Super, vetiver, ambrox

Why It's Viral: For scent snobs + alt-aesthetic lovers

“The perfect ‘anti-perfume’ — it just smells good, period.”

These viral scents aren’t just pretty bottles on a vanity — they’re statements. They represent individuality, memory, sensuality, and a touch of TikTok-fueled drama. Whether you’re layering DedCool Milk or crying over Missing Person, these are the must-spritz scents of the moment.

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