If Nancy Meyers directed your beach day, it’d look like this: a scalloped parasol swaying in the breeze, a French Terry towel under your feet, and a cooler packed with sparkling waters. That’s exactly the aesthetic Business & Pleasure Co. has nailed. This brand elevates your summer setup with heirloom-quality beach gear, buttery-soft textiles, and a deliciously retro aesthetic. Their vibe? Timeless, sun-soaked, and just a touch boujee.
Their signature pieces have become icons across coastal Instagram feeds—from vintage-striped umbrellas to chairs that look straight out of a Slim Aarons photo. The quality lives up to the hype, with products designed to look great and last longer than your average summer gear. After browsing their fan-favorite pieces and putting a few to the test ourselves, here's why B&P Co. has earned a permanent spot in our sunshine rotation.
Why We Love Business & Pleasure Co.
Business & Pleasure Co. has perfected the art of summer leisure by merging elevated design, timeless vibes, and quality materials. Their collection features dreamy beachside staples that feel both vintage and modern—think scalloped umbrellas, candy-colored stripes, and furniture that doubles as decor. From lounging at the beach to hosting backyard pool hangs, everything they make looks effortlessly styled. Behind the beauty, there’s a clear dedication to detail that sets them apart.
The Standout Products
The Premium Beach Umbrella - Monaco Black Stripe
The internet’s favorite umbrella for a reason. UV-rated canvas, UPF 50+ protection, and beautiful fabric—it’s basically a statement piece for your beach day.
It survived a windy Malibu day and still looks brand new. People actually stopped to ask where I got it!
The Al Fresco Bar Cart - Antique White
An elevated essential for outdoor entertaining, designed to hold everything from refreshments on the patio to towels by the pool. An ideal companion for your next soirée at home.
This cart is solid and well-made. It is plenty large and looks beautiful. Another superior product from Business & Pleasure!
The Pam Chair - Crew Mimosa Yellow Stripe
Lounge like it’s golden hour. ☀️ The Pam Chair in Mimosa Yellow Stripe brings retro glam to your backyard, beach day, or rooftop hang. With its wide, low-slung frame and sunny vibes, it's made for sipping spritzes and soaking in compliments.
I purchased this chair and I absolutely LOVE it. It’s easy to carry and not too heavy. So comfortable and a simple pleasing to the eye chair.
The Hemingway Cooler - Elsa Stripe
The cooler that carries the moment. With its preppy Elsa Stripe and structured silhouette, The Hemingway is part vintage picnic, part Hamptons yacht club. Fully insulated, zip-top secured, and built to chill—this is the statement piece your rosé deserves.
I love my cooler. I bought it for parties at home, at the beach and for my little Boston whaler. It doubles as a seat with the removable cushion!
Final Thoughts
Business & Pleasure Co. isn’t just a beach brand—it’s a full-on lifestyle. Whether you’re headed to the coast or posting up poolside, their products make every sunny moment feel curated and effortlessly stylish. We’ll be packing our cooler, unfurling our umbrella, and lounging like it’s a photoshoot all summer long.
