Why Bag Charms Are The Cutest Power Move
If you’ve seen something tiny, shiny, and extremely adorable dangling off a tote —you’re not imagining things. Bag and sneaker charms are back, and this time they’re not just a cute touch—they’re a full-blown vibe.
Once reserved for keychains and 2000s tween trends, these mini-accessories are now staking their claim as fashion essentials. They’re fun, they’re nostalgic, and—best of all—they’re 100% customizable. From Tokyo to TikTok, everyone’s hopping on the charm train to express their personal style without saying a word. It’s micro-accessorizing for the maximalist in all of us.
How to Style Your Bag
(With a Side of Personality)
We say this with love: your bag deserves to have more fun. Whether it’s your everyday tote or that one cute shoulder bag you bring out for iced latte runs, adding a charm (or three) instantly levels up the look.
Mix Metals, Match Moods:
Don’t stress about coordination. Contrasting metals and textures make your charms pop.
Balance is Your BFF
Got a loud charm? Keep the bag neutral. Got a bold bag? Go for delicate charms.
Layer It On
One charm is chic. Two is playful. Three? That’s full personality unlocked.
Bags That Beg for Charms
Miu Miu Beau Bag
The Miu Miu bag is the kind of bag that speaks softly but carries a whole fashion moment. Its clean shape and luxe material make it the perfect backdrop for colorful or metallic charms to really shine. Whether you're going minimalist or maximalist, it plays well with both.
Louis Viutton Speedy Bandoulière 20
The Louis Vuitton bag is giving throwback energy with a Gen-Z twist. It’s the kind of bag that practically wants to be decorated—its structured shape gives you all the freedom to go wild with charms without ever looking overdone.
On-a-Budget Dupes
JW Pei Hana Bag
If you’re charm-curious but not ready to drop LV dollars, the JW PEI Hana Bag is your new BFF. With its signature front detail and minimalist vibe, it’s a blank canvas just waiting for a little blingy expression.
Coach Hamptons Hobo Denim Bag
This bag gives you that same cool-girl denim energy—without the high-end price tag. It's slouchy, soft, and perfect for layering on your favorite charms, whether you’re keeping it vintage or going full Y2K.
Charm Brands We’re Obsessed With
Bonbonwhims
BonBonWhims is a maximalist dream come true. This brand brings together Y2K nostalgia, playful colors, and chunky gems that look like they fell out of your favorite sticker book. Each charm feels like a candy-coated mood board—perfect for bags and shoes.
BaubleBar - The Ultimate Custom Bead Kit
Design and craft up to 10 adorable bag charms with this ultra-fun DIY set. The Ultimate Custom Bead Kit is a total must-have for charm lovers and crafty cuties of all ages. Each case is personalized with a mix of colorful, nostalgic, and downright irresistible beads—so every time you open it, it's a brand new vibe.
Whether you're planning a cozy solo craft night, a charm-making party with friends, or gifting it to someone who radiates creative energy (yes, your inner child counts), this kit is packed with good vibes and endless possibilities.
Maison de Sabre Charms
Maison de Sabré is redefining charm culture with a collection that blends luxury craftsmanship and playful design. Their SABRÉMOJI™ Fruit Charms bring a splash of color and sustainability to your accessories. From juicy strawberries to cheeky corn cobs, each piece is a mini work of art that adds a fun twist to your favorite bag. For those seeking a more classic touch, the Wristlet Charm offers a dual-tone leather rope design, combining elegance with eco-conscious materials. Maison de Sabré's charms are not just accessories; they're statements of individuality and style.
Pop Mart
Pop Mart has transformed collectible culture with its lineup of quirky, character-driven charms that double as fashion statements. Leading the pack is Labubu, the mischievous elf-like figure with a toothy grin, whose plush keychains and bag charms have become must-haves for style enthusiasts worldwide. Crybaby, with its teardrop eyes and emotive expressions, offers a touch of heartfelt nostalgia, while Skullpanda brings an edgy, avant-garde flair to any accessory ensemble. These charms, often sold in "blind boxes," add an element of surprise to your style, making each unboxing a delightful experience. Whether clipped to a tote, backpack, or belt loop, Pop Mart's charms infuse everyday items with personality and playfulness.
And there you have it—bag charms are officially the chicest little detail your tote, hobo, or shoulder bag has been waiting for. Whether you’re channeling minimalist elegance or going full maximalist with fruit charms and glittery beads, this trend is all about embracing your individuality. Let your bag do the talking (and jingling).
✨ P.S. Our charm story doesn’t stop here—sneaker charms are coming next month, and trust us, your kicks are about to get the glow-up they deserve. Stay tuned for part two of our charm series, dropping soon on The Splendid Shopper. Your shoes will thank you.
Need inspo? Visit our Amazon Storefront for curated picks on the cutest bag and sneaker charms—we’ve done the digging, so you don’t have to.
